Blog :: Joseph Perla

Apple's amazing customer support system

Pick up your phone. Dial 1-800-MY-APPLE, 1-800-692-7753.

Listen to the automated system tell you that he can understand complete sentences. Shake your head in disbelief. There's no way this is going to work.

Say 'I want to know if I can buy an AppleCare protection plan for my Mac Mini I bought 15 months ago.'

Notice how it asks you if you are asking for personal or business use. Stare in disbelief as it responds instantly and without a long awkward pause. Listen to the quick and conversational, not slow and stilted, tone of the computer voice. Let it automatically send you to the AppleCare department where you have no wait to begin speaking to someone.

Best phone system ever. I understand that it is very limited, but it fools you well enough to be a pleasant experience. It's a big stepping stone to even more powerful interactive phone systems.

over 2 years ago on August 23 at 5:50 pm by Joseph Perla in technology


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Howdy, my name is Joseph Perla. Former VP of Technology, founding team, Turntable.fm. Entrepreneur. Actor. Writer. Art historian. Economist. Investor. Comedian. Researcher. EMT. Philosophe

@jperla (follow me on twitter)

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